3 Layers of Security
The biggest hurdle to getting consumers to adopt mobile phone payments is trust. Samsung Pay uses 3-levels of security to protect every purchase made, but they needed a way to convey the message to consumers.
My solution: Show consumers that Samsung Pay is convenient and secure using humor and delight.
Three layers of cake is better than one.
3 Layer Cake with a Cherry On Top
If cake's not your thing...then, puppies?
Leave your wallet at home, pay with your phone. It's THAT easy.
Hands Up. Wallets Down.
If a picture is worth a thousand words,
A Prototype IS WORTH A